Why Your Business Should Advertise Online

Published on: January 17, 2013 • Filed in: Website Advice

Anyone who has made use of advertising knows the impact that it can have on your business. However, many companies are reluctant to advertise online because it is a relatively new advertising format. Why should you consider online advertising for your business? Well, here are seven off the top of my head:

  1. Specific targeting –  Be as specific as you like with your advertising. Want to be huge in Sheboygan? You can tailor a campaign to focus on just one city.
  2. Global reach – Ever check into a country-wide television advertisement? Me either, because I’m sure it won’t fit in my budget. Advertise online and you can attract customers from just about anywhere.
  3. Affordable prices – Spend only what you want because you set the limits. As little as a dollar a day can let you see if it is going to be right for your business. Even with a moderately conservative budget of five dollars a day can make a huge impact.
  4. Enhanced analysis – Online advertisers offer a huge amount of information about how your ads are performing, allowing you to get a better grip on what is working, and what isn’t.
  5. Quick changes – With quick analysis comes the ability for quick changes. You can change your advertisements at any time with just a click. Want to stop running an ad? Just click stop.
  6. More effective use of funds – Ever figure out half way through a ‘traditional’ advertising campaign that it isn’t being effective? Too bad you had to pay for it up front. With online advertising, you pay after your ads display, so a dog of a campaign won’t cost you a fortune.
  7. Only pay for those you attract – With an advertisement on television, radio, or in the newspaper, you basically end up paying to the potential people who see your advertisement. With online advertising, you can choose to pay only for the people who show enough interest to visit your website. Plus, with good keyword selection, you will only advertise to people who are looking for what you are selling.